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What I Learned From Running My Own Travel Blog Sweepstakes

Posted by Adam on 18 Feb 2015

Late last year, to celebrate the relaunch of my blog with a new design and improved city guides, I reached out to Germany Tourism, Visit Berlin and airBerlin to sponsor a sweepstakes giveaway to win a trip to Berlin. The idea was to promote travel to Berlin and with my updated Berlin city guide, there was a newsworthy and interesting event to tie the sweepstakes into. All three companies were interested and generally happy to support my proposal. Ultimately, the sweepstakes promotion was supported by airBerlin and Visit Berlin—two partners that I’d hardly ever worked with previously. Here’s what I learned. Getting Travel Companies On Board My proposal was a strong one. I was able to prove through hard data that readers and visitors of travelsofadam.com were already highly interested in Berlin and making changes to their itinerary based on recommendations from the blog. At the time, the travel blog had over 80,000 views per month with almost half of those views on content exclusively about Berlin or Germany. To me, this looked like a clear win for any company interested in that market. To get both airBerlin and Visit Berlin to agree to the promotion, there was a lot of back-and-forth. The timeline was tight for each company but thanks to their effort, it was able to happen. What I learned, though, is that working with previous partners is not always a given. I had hoped for Germany Tourism’s support but due to internal staff changes and budget constraints, they weren’t able to support the promotion on any level. The opposite was true of working with airBerlin, however. I especially...

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Travels of Adam at Social Media Week Hamburg #SMWHH

Travels of Adam at Social Media Week Hamburg #SMWHH

Posted by Adam on 13 Feb 2015

“Travels of Adam” will be at Social Media Week in Hamburg later this month. I’m also serving as a media partner for the event and will be producing a city guide to Hamburg for tech startups & social savvy entrepreneurs. I’ve had an interesting relationship with the Social Media Week organization over the years. Ever since first discovering the global conference in 2011, I’ve closely followed the event’s progress. In Berlin, I’ve attended a handful of events over the years—though the quality was always hit-or-miss. This year will be my first time attending the event outside of Berlin, in Germany’s most media-savvy city: the über cool Hamburg. As a speaker at the event (read my bio), I’ll be on a panel titled Welcome to the Social Age: Travel Journalism 3.0. Along with social media experts from Geo magazine and Bild’s TravelBook, we’ll be discussing how travel journalism has changed and what it means to be a travel blogger. Popular Journalists write their own blog “on the side”, bloggers have become contributors for renowned travel outlets, lifestyle and travel trends are increasingly being identified through blogger discoveries. Is it a whole new game, and if so, who’s making the rules? How do bloggers finance and market themselves? How do travel companies, travel media and pr agencies support them? Do they really change the way journalism used to work and, if so, how? We invite you to an inspiring discussion with travel and media experts. Read more about the panel here. During my time at Social Media Week Hamburg, I also hope to speak about new trends in travel and how Millennials are actually...

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What Every Blogger Should Know When Working with Travel Companies

Posted by Adam on 15 Dec 2014

I recently gave a talk at the Berlin Travel Massive about working with brands both as a blogger, and also from the company side. As the owner of one of the more successful travel blogs (travelsofadam.com), I’ve had countless opportunities to work with companies in the past five years. But secondly — and perhaps more importantly — I also have helped to develop the blogger outreach and online PR strategy for one of Europe’s leading tour operators (eatingeuropetours.com). With the unique ability to speak from both sides of the equation, as a blogger and as a brand, I wanted to share my insight about best practices for bloggers when they decide to work with travel companies. The following blogger tips were shared on the Travel Massive blog recently. View the original here. Know Your Audience As a blogger, you’ll be approached by countless companies. Many of them are looking for free exposure. That doesn’t have to be a bad thing. If it’s something relevant and interesting for your audience, make sure the company knows and see what you can make work that’s beneficial for not just you and the company, but for your audience. Example: I was approached by ASOS to promote a contest they were co-sponsoring with STA Travel. Both brands were relevant to my blog’s audience and I was happy to promote their newsworthy, interesting and unique contest in a small way. By doing so, I then got the attention of both brands and ended up being paid for the promotion plus I was able to work with both brands again a few months later. TL;DR: Sometimes giving a...

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Why I Started a Travel Blog (And What Makes it so Successful Today)

Why I Started a Travel Blog (And What Makes it so Successful Today)

Posted by Adam on 21 Aug 2014

Hello and welcome to my newest blog This summer marks four years since I quit my job as a graphic designer in Boston. To celebrate, I’ve changed my former design portfolio into a blog and website where I can share more of what I actually do these days. Back when I was a designer, I’d been working at one of the world’s leading publishing houses for the three straight years post-college. And while I loved my job, I had also reached a certain point. Call me impatient, but I had goals to achieve, places to see and things to do (and plenty to discover as well). My corporate job was a good one, but it wasn’t providing me with everything I wanted. (This is your cue to refer to me as a millennial. I don’t care.) I knew what I wanted. And I went after it. And so here I am, four years later, with a successful travel blog where I’ve been posting regularly for nearly five full years. Can you believe it?! I hardly can. I never expected my life to take me down this path. The transition from print designer to full-time blogger was a strange one, and yet here I am sitting in my Berlin apartment faraway from the life I never even imagined. * * * I started my travel blog for a number of reasons. It ultimately began because of a tweet. I’d just returned from a life-changing trip to Iceland. While planning that trip, one particularly kind stranger sent me heaps of tips and advice over Twitter. With that simple but kind gesture from a stranger,...

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