Social Media Travel Journalism

Welcome to the Social Age: Travel Journalism Panel at #SMWHH

Yesterday I participated on a panel at Social Media Week Hamburg, talking about the new “Social Age of Travel Journalism.” Moderated by Andrea Frahm (from Andrea Frahm PR), the other panelists were Nuno Alves from Travelbook.de and Ute Stahl from GEO magazine.

We talked a lot about social media trends in travel/tourism, which companies are doing what on which social media, and how exactly travel blogging works. The question-and-answer session from the audience yielded a lot more questions about travel blogging: issues about credibility, how to make money and how companies should work with bloggers. Watch the full video below:

Thank you to #SMWHH and Andrea Frahm for allowing me to participate in this panel and also to Hamburg Tourism for supporting my stay in the city. You can read more about my visit to Hamburg over on my travel blog.

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