social media week hamburg

Travels of Adam at Social Media Week Hamburg #SMWHH

“Travels of Adam” will be at Social Media Week in Hamburg later this month. I’m also serving as a media partner for the event and will be producing a city guide to Hamburg for tech startups & social savvy entrepreneurs.

social media week hamburg

I’ve had an interesting relationship with the Social Media Week organization over the years. Ever since first discovering the global conference in 2011, I’ve closely followed the event’s progress. In Berlin, I’ve attended a handful of events over the years—though the quality was always hit-or-miss. This year will be my first time attending the event outside of Berlin, in Germany’s most media-savvy city: the über cool Hamburg.

As a speaker at the event (read my bio), I’ll be on a panel titled Welcome to the Social Age: Travel Journalism 3.0. Along with social media experts from Geo magazine and Bild’s TravelBook, we’ll be discussing how travel journalism has changed and what it means to be a travel blogger.

Popular Journalists write their own blog “on the side”, bloggers have become contributors for renowned travel outlets, lifestyle and travel trends are increasingly being identified through blogger discoveries. Is it a whole new game, and if so, who’s making the rules? How do bloggers finance and market themselves? How do travel companies, travel media and pr agencies support them? Do they really change the way journalism used to work and, if so, how? We invite you to an inspiring discussion with travel and media experts. Read more about the panel here.

During my time at Social Media Week Hamburg, I also hope to speak about new trends in travel and how Millennials are actually making a difference in the way we travel and what it means for the world. As a media partner for the event, I’ll also be producing and sharing a Hamburg City Guide targeted for tech entrepreneurs. I’m looking to discover Hamburg’s coolest coworking spaces, the best cafés for networking, popular meetups and more. If you have any tips, please just tweet them at me: @travelsofadam

adam groffman - travels of adam

Learn more about Social Media Week: socialmediaweek.org/hamburg 

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