In a press release sent out during the annual World Travel Market conference in London this year, the WTM organization recognized the fact that “hipster holidays” are changed the European city break.
‘Hipster Holidays’ are changing the European city break landscape
Demand for ‘Hipster Holidays’ is opening up tourism opportunities in areas of European cities that were once undesirable but are now considered trendy, reveals the WTM Global Trends Report 2015, released today (Monday 2 November) at World Travel Market London.
The movement is changing the landscape of the traditional city break, with more visitors wanting to explore areas outside the mainstream. Many cities are encouraging the boom, as it diversifies urban attractions and helps to avoid the growing problem of overcrowded city centres.
A ‘hipster’ can be defined as a person who follows the latest trends and fashions, especially those outside the cultural mainstream. Hipsters live in ‘edgier’ areas and visitors are seeking out these neighbourhoods to experience hipster culture such as pop-up restaurants, vegan cafes, independent shops and craft galleries.
Local residents are spotting new business opportunities, providing authentic hipster tours of specific city districts, while online travel guides including Likealocal and TravelsofAdam list up-to-date reviews of the ever-changing hipster scene.
There appears to be a battle among European cities for the title of ‘hipster capital’. But while many places lay claim to the accolade, leading areas include Kreuzberg in Berlin, District VII in Budapest and Miera iela in Riga.
In London, Dalston is the key hipster destination; in Barcelona it’s Gracia, while in Amsterdam it’s Amsterdam Noord, reveals the WTM Global Trends Report’s list of key 2015 European hipster destinations. However, the districts are constantly changing.
Euromonitor International, Head of Travel, Caroline Bremner said: “The hipster trend will evolve as destinations become more popular and mainstream, resulting in other edgier locations becoming the new alternative haunts.
Adam’s Hipster City Guides can be found here.